Media and entertainment network Viacom18 has joined hands with Mumbai First to participate in the ‘Hamara Station Hamari Shaan’ initiative. On the occasion of Mahatma Gandhi’s birthday, on 2 October, the initiative kicked off a beautification programme of 36 Suburban Railway stations in Mumbai. As part of the association with Mumbai First, Viacom18 has adopted three Suburban Railway stations: namely Andheri, Vile Parle and Ghatkopar.This is also part of Daan Utsav (formerly known as ‘Joy of Giving Week’), a week-long (2–8 October) annual festival under which organisations come together and donate to bring some sort of change in the lives of their fellow citizens.
Under the ambit of Viacom18’s flagship CSR programme Chakachak Mumbai, the company will support the beautifying of stations throughout the week. Social messages, including those on maintaining cleanliness and hygiene at the stations, will be incorporated in the design. Viacom18 will also provide the artwork for the signage at these stations. Chakachak Mumbai is a sanitation intervention and behaviour change advocacy programme that aims to encourage good hygiene habits among Indian citizens.
Participating at the event, actor Anil Kapoor stated, “This is terrific. So many people, from all walks of
life coming together to make Mumbai’s lifeline – our railway system – jhakas! I think Hamara Station Hamari Shaan is the perfect celebration of common people and corporates.”
Piramal Foundation has also partnered with Mumbai First and Make a Difference (MAD) to beautify Mumbai’s railway stations. Experts from MAD and Mumbai First and employees of Piramal Foundation will be seen painting murals at any of Mumbai’s 36 train stations from 2 October to 8 October.
As part of its Employee Social Impact (ESI) programme, Piramal Foundation aims to promote employee volunteering and associates with social causes to create a positive difference in the lives of people. In addition to mural painting at railway stations, the Foundation has invited artists to conduct pro bono sessions on interesting subjects like healing, photography, baking, etc. Piramal Foundation employees will donate a fee to participate in
these workshops and the funds collected will go to Annamrita, the midday meal initiative they support.
‘Hamara Station Hamari Shaan’ is a joint initiative of Mumbai First and Make a Difference in collaboration with the Western and Central Railways. The initiative involves beautification of station areas through thematic paintings that capture the flavour of the station and its surroundings. The total paintable area is estimated to be close to one lakh square feet and covers booking windows, platform entrances and foot over-bridges.