They are the most socially conscious consumers
‘We see the strongest propensity to buy socially and environmentally responsible brands among consumers in emerging markets such as the Philippines, Vietnam and Thailand. Consumers in these markets are looking for brands that are committed to supporting local communities and improving the state of the environment...
India’s First 10 CSR Thought Leaders Felicitated at Coffee for Cause
For the first time in India, 10 CSR Thought Leaders from India’s corporate houses and institutions were felicitated at ‘Coffee For Cause'for their distinguished service in the responsibility and sustainability domain. The felicitations were done by Mr BS Bonal, member secretary, CZA, Ministry of Environment & Forests.
CSR: Tata claims their awareness campaigns empowering people
Responses from over a million women from across India were collected and their issues studied before creation of the manifesto, called ‘Voice of 49%’. The major issues that almost all women underlined revolved around violence, safety, health and education...
Panasonic re-conceptualizes its CSR; in sync with the law
‘Investments towards social causes have always been made by the company at a global level and return on such investments is only looked at in terms of the impact that they can make at the grassroots of the areas where we work. The motive of these practices is not marketing or business development but the fundamental growth of communities around us –