Show me a Hero
In less than six months, the policy was revised, the impact areas were identified, and four flagship programmes with multiple projects under their umbrella were launched. The world’s largest two-wheeler maker, known for revolutionising mobility at the hinterlands through affordable motorcycles, has committed to add more value at the grassroots through
Hitachi, living together with society
The quake deeply affected the global value chain of Hitachi and had cast doubt on the business continuity planning of Japanese manufacturers. While many companies waited for the governments and other developmental agencies to bring back normalcy, Hitachi reinforced its risk and crisis management policies, and...
Pfizer India: Making healthcare its business
In 1849, Charles Pfizer, a chemist, and his cousin Charles Erhart, a confectioner, started a company named The Chas, Pfizer and Company Inc. in Brooklyn, USA, with $2,500 borrowed from Charles’ father. Pfizer’s first medicinal product was...
Sapient: Striving to be a serious global citizen
Across its globally dispersed locations, Sapient’s people are involved with various charitable causes including AID Gurgaon, Butterflies, The Children's Inn, Daily Food Bank, The National Center for Missing and Exploited Children, Parikrma Humanity Foundation, Sketch, and Teach India. As part of Sapient’s global CSR programme...
Intel: Closing the digital divide
The vast majority of children in India study in government schools, and the full potential of technology in the educational arena will only be realized when its benefits reach students and teachers in these schools. In joint initiatives with the government at the central, state and local levels, Intel is working towards the broad deployment of computer-
SAIL communities: Living as a coherent whole
SAIL's spending on corporate social responsibility (CSR) activities goes beyond the minimum requirement of two per cent of profits stipulated by the government. It engages in with the sole purpose of ‘making a meaningful difference in people's lives', which apparently is the company's tagline.
Nourishing humans, replenishing water, sustaining development
The company's CSR initiatives are based on three broad elements – human sustainability, environment sustainability and talent sustainability. PepsiCo says that to nourish consumers is their fundamental commitment. It begins with product innovation and transformation, extends to marketing and labelling commitments that make the smart choice for...
CSR for the ‘differently abled’
For PwDs: NASSCOM is pushing hard to ensure that IT companies create policies, ease physical access to workplaces, and use assistive technologies. IBM says that it believes in using its core competency – technology – to help them. MphasiS works towards their education, employability and entrepreneurship development.
The Nike Foundation: Galvanizing the girl effect, many times over
When girls have resources, they invest them in their families. When communities are educated about the importance of girls' health, everyone's health improves. When a girl is HIV-free, her future children are as well. When girls support one another, that support spreads throughout communities...