Founded in 2009 in Delhi, CauseBecause is a medium that brings together information and discussion on activities, initiatives and solutions in the causes, development and sustainability domain. It is a medium to facilitate communication and networking in this domain among the stakeholders of society – businesses, communities, social workers, individuals and governments – in other words, all of us.

CauseBecause intends to contribute to the understanding of the professional reality of NGOs as well as how diverse corporate groups align their corporate social responsibility (CSR) strategies with communities and their issues at large.

READERSHIP
CauseBecause readers are corporate strategists and decision makers, members of NGOs, policymakers in government and social workers and individuals.

CauseBecause readers are also conscious consumers who are motivated by the desire to make the right choice for the world they live in. They are educated and aware individuals with an active interest in developments that impact the quality of life at present and will impact the quality of life in the future.

REACH

Digital newsletter: The CauseBecause weekly newsletter is delivered to the inbox of a current subscriber base of over 35,000 professionals.

Print newsletter: A limited edition print version is subscribed by over 9,000 individuals from the domain.

Organic traffic: CauseBecause, primarily due to its niche content, witnesses considerable traffic via search engines. Most of the organic visits on the site are unique – 300 to 400 daily visitors.

Silver Circle update: Over 200 top decision makers (business owners, CEOs, heads of CSR & sustainability as well as corporate affairs get Silver Circle update’s print edition on their desks every quarter.

Focused events: Over 250 people from the domain attend annual editions of Coffee for Cause and Silver Circle Meets.