CB BureauThe collection is available at select exclusive brand outlets in India and in Indian Terrain’s ecommerce-enabled website. Regarding the launch, Charath Narsimhan, managing director, Indian Terrain Fashions Limited, says: ‘This pandemic has made everyone realise how important it is to be a socially responsible person in day-to-day life and I can see it (social responsibility) becoming a part of new aspirations for many. We are deeply proud to have commenced our collaboration with Fairtrade India last year to expand our role in a more responsible manner and contribute our part towards building responsible citizens with our everyday clothing. Indian consumers have the opportunity to be a catalyst of change by purchasing Fairtrade product lines, knowing it will improve the lives of thousands of workers, farmers and their families in trade, and that is truly extraordinary.’
Fairtrade is a global movement that aims to protect the environment and empower the farmers and workers who grow and make our food and clothes. Fairtrade works with smallholder-farmers to implement better social and environmental practices and connects these farming communities to businesses committed to greater sustainability. Thus, by connecting brands to farmers, Fairtrade offers an opportunity for businesses to use trade for change by creating Fairtrade-labelled products. A product labelled Fairtrade informs the consumers that certain social and environmental sustainability standards are being adhered to in the making of that product. In this way, consumers can choose responsibly and bring transformative change to farming communities.