The annually held Helping Hands Mela invites NGOs from across the country into HSBC’s premises to display their products, which may range from arts and craft creations, accessories, handcrafted jewellery, home linen and stationery to food items such as jam, pickles and chutneys. It gives NGOs an opportunity to sell their products to the bank’s customers as well as the public. The proceeds of the sale go towards supporting causes and communities the NGOs serve.
This is the 17th year of the Mela and around 70 NGOs will be participating in 22 HSBC branches across 11 cities – namely Bengaluru, Chandigarh, Chennai, Gurugram, Hyderabad, Kochi, Kolkata, Mumbai, New Delhi, Noida and Pune. The Mela also provides HSBC employees an opportunity to interact closely with NGOs and understand issues facing the communities around them.
Aloka Majumdar, head of corporate sustainability, HSBC India, said in an official release: ‘Together we can make it a huge success by purchasing products displayed, thus raising funds which will be put towards the development and welfare of communities.’