A flagship initiative of Saucepan Media Pvt. Ltd, CauseBecause brings out a bimonthly magazine for domain professionals, runs an online news and information medium, and does multiple conversational events focused on knowledge sharing.
CauseBecause, under the brand name CB Impact, delivers specialised services to support government, corporate groups and non-profit entities in achieving maximum impact and outcomes from their environmental and social programmes.
READERSHIP
CauseBecause readers are conscious individuals who are motivated by the desire to make the right choices for themselves and for the world they live in. They have an active interest in developments that impact the quality of life at present and will impact the quality of life in the future.
The subscriber base also includes strategists and decision makers in all leading corporations in India, MSME representatives, members of NGOs, policymakers in government, social workers, and academia including scholars and students.
REACH
Digital newsletter: The CauseBecause weekly newsletter is delivered to the inbox of a current subscriber base of over 35,000 professionals.
Print newsletter: A limited edition print version is subscribed by over 9,000 individuals from the domain.
Organic traffic: CauseBecause, primarily due to its niche content, witnesses considerable traffic via search engines. Most of the organic visits on the site are unique – 300 to 400 daily visitors.
Silver Circle update: Over 200 top decision makers (business owners, CEOs, heads of CSR & sustainability as well as corporate affairs get Silver Circle update’s print edition on their desks every quarter.
Focused events: Over 250 people from the domain attend annual editions of Coffee for Cause and Silver Circle Meets.