CB BureauA Jammu to Kanyakumari ride promoting safer riding techniques across India was flagged off in May this year by Triumph Motorcycles. The veteran motorcyclist Varad More is undertaking this journey on behalf of the company. During this ride, Varad will be demonstrating road-safety essentials and conducting awareness sessions for motorcyclists at each Triumph dealership. He will also be interacting with Triumph clubs and owners.
Triumph often conducts road-safety workshops focusing on two-wheeler safety, screens educational films, distributes relevant content, holds theory workshops, and curates customer rides across all its 16 dealerships in India.
CB’s questions on the frequency of such awareness campaigns and workshops and impact made went unanswered.
In a press release shared with CB, Vimal Sumbly, managing director, Triumph Motorcycles India Pvt. Ltd, said, ‘As a responsible automobile company, it is imperative that we are active participants in the initiative that educates and encourages people to ride safely. Two-wheeler riders are at a higher risk on the roads. The key to safe riding is a combination of defensive driving, adherence to traffic rules, situational awareness, always wearing riding gear and following common road sense.’