CB BureauDetel Foundation, the CSR wing of Detel, has announced its collaboration with Grow-Trees whereby they will plant saplings on behalf of customers on the sale of each product across categories such as Detel TV, Detel washing machine, and Detel EV. Grow-Trees will provide a token of appreciation to customers with a personalised certificate highlighting how their purchase from Detel has helped to contribute to the Foundation’s Green India initiative. The certificate will also have a geotag for the tree that has been planted in the name of that customer, which will help them to virtually visit the location of the sapling.
Gitika Bhatia, founder, Detel Foundation, says, ‘This initiative is a step ahead to encourage people to plant a tree and improve the much-required green cover in the country. The move is one of the ways to show that we are concerned and we request all our customers to join this movement to make it successful.’
Responding to CB’s query on their strategy to ensure the survivability of the saplings, the Foundation’s spokesperson informs that Grow-Trees will provide employment to rural people for a period of one year during which they will take care of the saplings. After the first year, an audit will be done to check the survival rate.