The company’s new collection Reuso is a high-performance modular carpet tile and environmentally friendly, as per their official press release. It is designed to ‘make use of every square inch of available product in order to decrease waste.’

The brand’s eco-friendly carpets, which have been developed and tested for over 17 years, have recycled over 787 million PET bottles so far. The goal is to recycle 1 billion bottles by 2025.

The Reuso carpet tiles are said to have the following features:

1. Ability to mix colours and batches: This allows cost-effective installation that is gentler on the environment.

2. Eco soft backing: The backing is composed of 80% post-consumer recycled PET and 5% post-industrial recycled PET reengineered from millions of discarded drinking water bottles. This eco-friendly product not only satisfies the stringent performance criteria of a carpet tile, but also outperforms typical PVC and bitumen hardbacks, as well as urethane cushion backs in terms of lifespan, walking comfort, acoustic benefits, and indoor air quality.  

3. Noise reduction: Because Reuso carpet tiles are an excellent sound absorber, they can lower the sound of walking by 25 to 34 decibels – whereas laminate flooring reduces surface noises only by 1 to 6 dB.