CB BureauHero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, marked World Disability Day 2022 by partnering with Paralympic Committee of India (PCI). As part of this partnership – which is an initiative under the project Khelo Hero, being implemented under the company’s overall corporate social responsibility (CSR) platform ‘Hero WeCare’ – 14 specially abled athletes will undergo professional training ably guided by experienced coaches. They will also be provided access to world-class facilities and equipment to upgrade their skills.
Acknowledging Hero MotoCorp’s support, Padmashree Dr Deepa Malik, President, PCI, said, ‘We are grateful to Hero MotoCorp for their consistent support to para-athletes. Over time, such support has seen India not just participating more at international level, but also steadily increasing the medal tally. I am sure this partnership will go a long way in creating more international champions from India.’
Bharatendu Kabi, Head – Corporate Social Responsibility (CSR) & Corporate Communication, Hero MotoCorp, said, ‘Hero MotoCorp has been one of the largest corporate promoters of multiple disciplines of sports. The objective of Khelo Hero is to promote a sporting culture across the country and to create opportunities for deserving athletes. Our partnership with Paralympic Committee of India is an initiative in this direction.’
Hero MotoCorp, under Project Khelo Hero, also supports the Indian Deaf Cricket Association (IDCA). Over time, the company has helped build sports infrastructure at various government schools and supports non-profit entities engaged in promoting sports at the grassroots.