The United Nations, backed by celebrities from across the globe,  has launched a campaign against the illegal trade in wildlife which is pushing  species to the brink of extinction, robbing countries of their natural heritage,  and profiting international criminal networks.

‘Each year, thousands of wild animals are illegally killed, often  by organised criminal networks motivated by profit and greed,’ said Secretary-General  Ban Ki-moon. ‘I call on all governments and people everywhere to support the  new United Nations campaign, Wild for Life, which aims to mobilise the world to  end this destructive trade. Preserving wildlife is crucial for the well-being  of people and planet alike.’

#WildforLife, launched at the United Nations Environment Assembly  (UNEA-2) in Nairobi in front of environment ministers from several countries,  aims to mobilise millions of people to make commitments and take action to end  the illegal trade.

The campaign is run by the United Nations Environment  Programme (UNEP), the UN Development Programme (UNDP), the UN Office on Drugs  and Crime (UNODC) and the Convention on International Trade in Endangered  Species of Wild Fauna and Flora (CITES). The Global Environment Facility (GEF) and World Bank are also on board  as supporters.

Hindi film actor Jacqueline Fernandez is fighting for tigers,  supermodel Gisele Bündchen, a UNEP Goodwill Ambassador, is tilting for sea  turtles; and four-time African Footballer of the Year Yaya Touré (Manchester City, Ivory Coast), also a UNEP Goodwill Ambassador, is backing elephants.

‘Few who see a tiger, elephant or rhino in the wild forget the  experience,’ said Fernandez. ‘People can be equally inspired by seeing them on  television or in films, and these moments make us want to explore our nature’s  wonders and can turn us into conservationists, scientists and people who care  about the natural world around us.

‘Kids’ rooms all across the globe are filled with stuffed  likenesses of these iconic species. Wouldn’t it be tragic to know they  disappeared in our lifetime? The illegal trade in wildlife is threatening these  majestic beasts, and we have to join forces to stop it. Today, I am giving my  name to change the game for tigers. Join me and do something amazing.’

Fernandez is being joined by celebrities from China, Indonesia,  Lebanon and Vietnam battling to conserve species such as orangutans, tigers,  rhinos and helmeted hornbills, and calling for citizen support to end the  demand that is driving the illegal trade. The campaign asks participants to  find their kindred species and use their own spheres of influence to end the  illegal trade, however it touches or impacts them.

Between 2010 and 2012, 100,000 elephants were killed for their  ivory in Africa. Three rhinos are killed every day, and the Western Black Rhino  has already gone extinct. Pangolins – scaly anteaters – are the most illegally trafficked mammal in the world. Great apes are already locally extinct in  several African nations.

Profits from the illegal wildlife trade sometimes go into the  pockets of international criminal networks, threatening peace and security, and  damaging the livelihoods of local communities who depend on tourism.

Stopping this trade is also crucial to achieve the UN Sustainable Development  Goals (SDGs), as it threatens countries’ biodiversity and people’s livelihoods,  and disturbs peace. SDG 15 in particular calls for the protection of wild fauna  and flora as well as the ecosystems that they depend on – including targets on  combating and addressing the supply and demand of illegal wildlife products.

Politicians, celebrities and business leaders will be making  pledges during UNEA-2 and in the run-up to World Environment Day (WED), which  is themed ‘Go Wild For Life’ to tie in with the campaign. Angola, the global
host of WED, will be making significant pledges to tackle the illegal ivory  trade at the event.

Steppenwolf’s lead singer, John Kay, donated the use of Born to Be  Wild – one of the top three international music licenses of all time for  Universal Music – to the campaign.

Individuals may join the  campaign by visiting www.wildfor.life and  using the #Wildforlife hashtag on Twitter to share their kindred animal and  pledge.