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With an aim to help
India achieve the United Nations Millennium Goal of decreasing the maternal
mortality ratio by three-quarters by 2015, Marie Stopes International (MSI), a British NGO, has
announced a full-fledged campaign.

The motive of
launching this campaign is to strengthen public-private partnerships’
initiatives for delivering family planning services in India, says the NGO.

‘Our focus will be to
reach out to the underserved, hard to reach rural areas where maternal
mortality rates are higher,’ said Martyn Smith, programme director, MSI.

As of now, the MSI
will be working in Uttar Pradesh and Rajasthan, and will invest one million dollars
in 2010 to serve about 50,000 people.

At present, the
maternal mortality rate in India is 254 per 1,000 live births. Bihar, Uttar
Pradesh, Rajasthan and Madhya Pradesh report the highest number of maternal
mortalities in the country.