CB BureauThe Latitude 5000 series features the world’s most innovative use of sustainable materials, the company claims in a press release shared with CauseBecause.
Take a look:
“A laptop lid made from 71% recyclable and renewable materials including tree-based bioplastic upcycled from the paper-making industry (21%), reclaimed carbon fibre (20%) and post-consumer recycled plastic (30%). By focusing on the second heaviest part of the device – the lid – Dell can make a larger sustainability impact, helping reduce the product’s carbon, water and energy footprint.
“The base of the system is created with reclaimed carbon fibre (20%) and new bio-based rubber feet made from castor bean oil (39%). This renewable material reduces reliance on petroleum-based materials.
“This series marks an important milestone in Dell’s existing use of ocean-bound plastics, expanding use beyond packaging into products. Ocean-bound plastics have been used in the fan housing (28%).
The Latitude 5000 series features packaging made from 100% recycled or renewable materials – all of which is 100% recyclable.
The new products and materials build on Dell’s recent reveal of Concept Luna – an ambitious prototype that explores design ideas to reduce resource use and keep more circular materials in the economy. These new materials join Dell’s existing sustainable materials portfolio which includes closed-loop and recycled plastics, reclaimed carbon fibre, aluminium produced with hydro power, bio-based plastics and closed-loop aluminium and rare earth magnets.
Rahul Tikoo, senior vice president, Client Product Group, Dell Technologies, states in the official press release: ‘Dell’s purpose is to create technology that drives human progress. We’re inspired by the opportunity to change things for the better for our future generations. This is clear in the new ways we’re designing and packaging our products to help reduce environmental impact, waste and emissions.’
The Latitude 5000 series is Dell’s highest-volume PC; therefore, investments in sustainability features help ensure that Dell effectively delivers impact at scale. With growing awareness of the serious environmental issues caused by plastics ending up in oceans every year, in 2017, Dell launched the industry’s first project using ocean-bound plastics to create commercial-scale packaging with the goal of capturing this waste before it enters waterways and transforming it into a resource. Since then, Dell has scaled usage – consuming over 227,000 pounds of ocean-bound plastics and using the material in over 5.1 million recyclable packaging trays and endcaps.
‘Early on, Dell recognised the need for cross-industry collaboration to address the scale of the ocean-bound plastic problem, and fuelled the development and launch of NextWave Plastics, the only consortium of global companies working together to build a network of ocean-bound plastic suppliers and bring value to the communities from which this material is sourced,’ Dune Ives, CEO of Lonely Whale, elaborates. ‘Today’s announcement demonstrates Dell’s long-term commitment to addressing the 14 million metric tons of new plastic entering the ocean every year.’
Designing and manufacturing products with sustainable materials is only half of the circular economy story – reducing e-waste by keeping products and materials in use as long as possible through repair, reuse and recycling is just as critical. To make this possible and convenient, Dell recently launched new programmes that build on its 20+ years of offering global recycling services to rethink, redesign, reuse and recycle.