This year, India Development Marketplace (IDM), the  long-term programme supported by the World Bank Group, shortlisted 30 out of  264 proposals seeking finance to scale or replicate inclusive and sustainable  business models in Bihar, Rajasthan and Orissa. Keeping in perspective the  parameters of social impact, sustainability, growth potential and innovation,  the expert jury selected 13 of the most innovative proposals with the highest  potential for scaling up in a financially sustainable manner.

One of the winning entities was Educate Girls, whose  model was identified as a cutting-edge solution to the most pressing social and  economic problems in India. The NGO was awarded a $50,000 grant to replicate  its cost-efficient and sustainable model and boost learning levels in Jalore,  the district with the lowest literacy rates in Rajasthan.

The Mumbai-based NGO leverages existing community and  government resources to improve the quality of girls’ education and  infrastructure in government schools in the state of Rajasthan. Since 2007,  Educate Girls has worked with about 2,400 government schools in Pali District  in Rajasthan, where the introduction of creative learning and teaching techniques  is claimed to have increased learning outcomes by 25 per cent.

Safeena Husain, founder and executive director of Educate Girls, commented: ‘Seeing the dramatic impact our village trainers have  in Pali, the grant helps us to provide enough village-based teaching and  training resources for boosting literacy levels of almost 600,000 marginalised  children.’

Founded in 2007, the NGO works to improve girls’  enrolment, retention and academic performance in government schools. Educate  Girls recently won the EdelGive Social Innovation Honors 2011 in recognition of
the significant improvements achieved in girls’ education in rural Rajasthan.

Educate Girls states its ‘theory of change’ thus: ‘By  empowering village communities to improve the quality of girls’ education and  infrastructure in government schools, more girls can be educated at a larger  scale. As a result, health, income levels and overall livelihoods of rural and  tribal societies improve.’ Violence and political extremism decline as well. Moreover,  educating girls accelerates overall literacy: mothers with primary-school
education are thought to be five times more likely to send their children to  school.

With community mobilisation and sustainability as the guiding  parameters, the NGO aims to, among other things:

1)   enhance enrolment and retention  of girls through individual tracking, community mobilisation and quality
improvement;
2)   reduce gender disparity in schools and project areas, and improve  the level of life skills and competency of the girl child; and

3)   ensure increased participation  of children, families and communities in plans and actions for holistic  education.

The period from 2005 to 2007 saw Educate Girls implementing a pilot project for the Rajasthan government in 50 schools. By  2010, the project had expanded to about 2,400 government schools in Pali  District, touching the lives of over 125,000 girls. In 2010 alone, the NGO  identified 11,243 ‘out of school’ girls in a door-to-door survey. Enrolment  plan was developed for all the identified girls and more than 500 village  meetings were conducted to formalise the plan and ensure community  participation. Further, nearly 550 teachers were trained in child-centric creative  learning teaching (CLT) techniques.

As Husain explains, ‘The CLT approach is  not rote memorisation that’s prevalent in many school systems. Rather, we work  to improve school quality by incorporating life and work skills, with a focus  on creative learning, which increases involvement and keeps the children in  school.’

The Educate Girls model regards people in  the community as the greatest asset in education. By engaging all the
stakeholders”communities, teachers, children and government  officials”individual programmes in any of the locations will continue. Equally  critically, the programme helps educate large numbers of girls at a very low  cost by leveraging the investment that the government has already made in  teachers’ salaries, physical plant, textbooks, etc.

Educate Girls has identified 26 most  backward districts in India in terms of gender gap in education. Nine of these  districts are in Rajasthan. The immediate five-year plan is to be able to cover  all these areas and also put in place a detailed child-centric curriculum for  children at all levels.