Honda Motorcycle and Scooter India recently conducted an all-female digital road-safety awareness training as part of its ‘Honda Road Safety E-Gurukul’ initiative. The company claims that over 160 women in six cities across South and West India learnt how to ride safe through the virtual training session.

The participants included working women, housewives, young school and college students and teachers. The three 1-hour learning programmes saw participation from six cities: Chennai, Coimbatore, Trichy, Hyderabad, Thane and Yeola.

The training focused on explaining the importance of safe riding etiquettes, safety gears, road rules, traffic signs through a mix of theory, videos and case studies. The one-hour video session was followed by a question-and -answer session for resolving queries on various topics.

Honda has been spreading road-safety awareness digitally through its E-Gurukul initiative, which started in May 2020 and claims to have educated over 40,000 people across 68 cities and 19 states and UTs. 

In a press release, Prabhu Nagaraj, senior vice president – brand and communications, Honda Motorcycle and Scooter India Pvt. Ltd, said, ‘Keeping to its commitment to build more confident female riders in the new social distancing era, Honda has initiated digital road safety awareness training exclusively for females. We are delighted with the response from more than 160 females who actively participated in Honda Road Safety E-Gurukul and learnt about the important aspects of safe riding habits and road safety norms.’

CB has not received any response from the company on its questions on how the participants were selected and follow-ups to assess impact and get feedback.