Honda Motorcycle and Scooter India Pvt. Ltd (HMSI) has further expanded its digital road safety campaign. With social distancing becoming the new normal in the Covid-19 era, Honda 2Wheelers India introduced the Digital Road Safety Awareness Training initiative – ‘Honda Road Safety E-Gurukul’ – across India.

Since its start in May, the campaign has now spread to 50 cities across 19 states and UTs, with the company claiming to have digitally reached out to over 23,000 people including 8,500 kids of 230 schools, 43 colleges, and 137 corporate offices across the country.

Honda’s road safety instructors are utilising age-appropriate road safety learning programmes to enhance the retention of road safety awareness among all age groups. These trainings explain the importance of safe riding etiquettes, safety gears, road rules, and traffic signs through a mix of theory, videos, case studies etc. The 45–60 minutes interactive video session is conducted daily on multiple digital platforms. Each session is followed by a question-and-answer session for resolving queries on various topics.

The digital road safety awareness training follows a three-pronged approach:

  • For school kids: Multiple learning modules as per various age groups aim to make kids aware about the traffic rules they need to abide by, such as when walking or riding a bicycle on road, commuting in a school bus, or accompanying their parents on a two-wheeler or in a car.
  • For college students: Many college students being new or future riders, their training programme focuses on safe riding habits and road safety norms. It includes topics like the importance of riding gears, correct riding posture, and riding in different conditions.
  • For corporate employees: The focus is on how to adopt safe riding as a habit by understanding the correct way of riding, vehicle maintenance, road usage rules, etc.

In a press release shared with CB, Prabhu Nagaraj, senior vice president, brand & communications, HMSI, said, ‘Being a socially responsible corporate, we are now actively reaching out to citizens digitally for effective spread of road safety awareness to all age groups. Together, with the support of civil society, Honda is making all efforts to ensure that Indians are safer on roads as India continues to unlock further in the times to come.’

CB is awaiting the company’s response on its questions on impact measurement and promoting this campaign among the general public.