On 2nd October, as the Mahindra Group commemorated its 75th anniversary, its employees pledged to contribute 750,000 hours volunteering to increase the well-being of communities in India and around the world, as part of Mahindra’s global celebration of the ‘Spirit of Service’.
The campaign ‘My Seva’ aims to inspire employees to celebrate and devote time in acts of kindness throughout the year. It will provide employees with a platform to share their personal stories of volunteering and will be run along with the company’s Employee Social Options (ESOPs) volunteering programme.
Additionally, Mahindra Group is launching the #RiseUpChallenge which is based on the insight that music has been a sanctuary for many people during the ongoing pandemic. The Group is launching a new video film that will focus on its corporate purpose ‘Rise’ and celebrate the hope and optimism of individuals to win and overcome challenges. This social media-first campaign will challenge people to watch the video, make their own video, and upload it or share it on their social handles with the hashtag #RiseUpChallenge. The idea is to get people to share their #RiseUpChallenge home videos and inspire themselves and others during these difficult times.
In response to CB’s queries, a Group spokesperson clarifies that the volunteering hours pledged as part of the campaign will be collated between 2 October 2020 and 2 October 2021.
As communicated by the spokesperson, the Group’s ESOPs projects fall in the domain of welfare of girls, youth and farmers, specifically in the areas of education, health and environment. Through the MySeva platform, individual acts by employees across the Group will be recognised, showcased and celebrated.
In a press release shared with CB, Anand Mahindra, chairman, Mahindra Group, said, ‘The Mahindra Group has remained resilient and thrived over the past 75 years by staying true to its core values and high standards of corporate governance every single day. These values seek to drive positive change in the lives of our stakeholders and the communities we serve around the world, while ensuring we remain agile and future-ready. I am filled with enthusiasm and gratitude as we make this commitment toward giving back to the community, in a particularly tough year for humanity.’