PVR Nest ‘highly commended’ at green awards; MSS awarded by UK charity‎

PVR Nest, the CSR arm of PVR Ltd, was ‘highly commended’ under the Best Green Educational Project Category (Promoting Sustainable Development Issues)’ at Global Green Award 2010 in London. Wm Morrison Supermarkets PLC – Let’s Grow (UK)bagged the award in the same category. PVR Nest was appreciated for its efforts in promoting sustainable development issues through its CineArt 2010 – Cinema & Art for Social Change programme.

(Read: Thanks to Cineart, about 20,500 kids know the significance of environment)

‘We are thrilled to receive recognition for our initiatives on
such a reputed international platform. The
objective of the CineArt programme is not just to create unique thinkers but also to
build a generation that can create and implement change for the betterment of
the society at large,’ said Deepa Menon, head-CSR, PVR Nest.

‘We at PVR Nest believe that the younger
generation can become catalysts for the change. By supporting and encouraging
their creative instincts, we can channelize their talent and imagination for the
overall benefit of the society,’ added Menon.

The other entries shortlisted for the same category were
from UK, South Africa and South Korea.

The panel of judges included Dax Lovegrove from WWF, Freya
Williams from Ogilvy Earth, and Guy Hayward from JWT.

In its fifth year, the Green Awards went global and for the
first time opened entries from all over the world.

MSS awarded by UK
charity

Manav Seva Sansthan (MSS) was awarded $100,000 for its work
among disadvantaged communities.

The prize, given by the UK-based international charity The Stars
Foundation, specifically recognized the MSS campaign against child trafficking
along the India-Nepal border.

The foundation said that MSS was at the forefront of the fight
against child trafficking in South Asia.

‘We were particularly impressed with how effectively it is
working with cross-regional officials to ensure the sustainability of its
efforts,’ said Zahra Thioune, Asia programme officer, The Stars Foundation.

Rakesh Nair, a senior official of the Gorakhpur-based MSS,
said that in the past eight years it had rescued about 7,000 children and women from
the clutches of human traffickers. MSS, he said, also ran a campaign for
women’s empowerment and Dalit rights.

A spokesperson for The Stars Foundation said that they gave six awards
to NGOs from Asia and Africa every year after rigorous assessment of their
work.