CB BureauTata Power has launched a nationwide campaign, titled ‘I Have the Power’, to create awareness on environmental issues. The campaign promotes the message of environmentally-friendly means of consuming energy and highlights the range of smart and sustainable solutions and services like solar rooftop, EV charging and solar micro-grids offered by Tata Power to its customers. The aim is to create awareness on how customers now have a choice to go green.
Spread over three months, the campaign was rolled out on 26 January with an introductory video, the first in a series that encapsulates how even the youngest generation has the power to build India sustainably. Through this AV, Tata Power aims to educate young people on adopting clean energy solutions.
The campaign is supported by Shardul Thakur, member of the Indian cricket team, and the company believes that his influence will help reach young people and inspire them to choose sustainable energy solutions. The company is also promoting the campaign through influencer marketing on media platforms such as TikTok, Snapchat and Quora to connect with millennials. Through geo-targeting, the campaign will also make its way into 30 major Indian cities such as Vizag, Madurai, Coimbatore, Mangalore, Mysore, Belgaum, Chennai, Delhi, Udaipur and Jodhpur.
Tata Power also has a collaboration with the Rockefeller Foundation to set up 10,000 micro-grids in India by 2026, as part of its commitment to provide affordable, reliable electricity for rural homes and enterprises. Its new consumer-centric businesses including rooftop solar projects for residential consumers have reached 66 cities and its EV charging business has grown with 100 EV charging points across 8 cities.
Shalini Singh, chief – corporate communications & sustainability, Tata Power, informs CauseBecause that the company’s rooftop solar services for residential consumers will be available in 100 cities across the country in the next few months. She reiterates that the objective of ‘I Have the Power’ campaign is to inspire millennials and the Gen Z generation to build a sustainable India.
In a press release shared with CB, Praveer Sinha, CEO & MD, Tata Power said, ‘New-age consumers are very conscious about their consumption patterns and its impact on the environment. Through this campaign, we aim to create a nationwide awareness about Tata Power’s sustainable offerings that will meet their expectations both from an environmental and commercial standpoint. We look forward to creating a movement – however small it may be – by spreading this message to sensitise not just our offline customers but also to reach out to a wider online audience.’