CB BureauASICS has launched a new collection of environmentally sustainable footwear and apparel called Earth Day Pack. The company has termed it their most planet-friendly cross-category collection to date, having been created using a circular manufacturing approach that saw around 5 tons of textile waste, the equivalent of 25,000 t-shirts, recycled into new shoes.
The pack includes many popular products from across ASICS running, court and Sportstyle ranges, as well as a wide range of clothing. All footwear feature a specially created sunflower icon symbolising the brand’s commitment to preserving the planet for future generations.
The Earth Day Pack’s smaller environmental footprint is not just down to the materials it is made from. The socklining of the shoes is developed using a resource-saving technology called solution dyeing that reduces CO2 emissions by around 45% and cuts water use by around 33% compared to conventional dyeing processes.
Yasuhito Hirota, president and COO at ASICS, said: ‘Since our founding in 1949, ASICS’ purpose has been to help people achieve a sound mind in a sound body. But for that, they need a sound earth to exercise on. That’s why we’re committed to playing our part in building a circular economy that helps reduce CO2 emissions and keep global warming at less than 1.5 °C. It is said that only 1% 1 of the world’s textile waste is upcycled while over 70% of apparel ends up in landfill or incinerators. By continuing to innovate the manufacturing process across all our product categories, we can help build a circular economy and mitigate the impact of climate change.’
Note: The percentage of recycled materials used in each of the Earth Day Pack products varies. For running shoes, it is at least 30% of the shoe’s upper polyester; for sports style, at least 40% of the primary material of the shoe’s upper; and for tennis shoes, at least 40% of the base mesh of shoe’s upper.