Padma PeguGreendigo
Children in good, hardy and organic cotton
Who is making the clothes?
Our entire supply chain, from farms to factories, and from fabrics to dyes and colours is 100 per cent certified by the Global Organic Textile Standard (GOTS). This affirms the organic status of raw materials and also guarantees that the manufacturing processes are environmentally and socially responsible. The cotton farmers get a fair price for their produce and this helps them break away from a vicious cycle of debt. Our factories are free of child labour and offer fair and safe working conditions to all workers.
Life-cycle of products and how environmental concerns are addressed in these
Greendigo was founded with the vision of making ‘organic’ the new normal. Organic cotton is devoid of harmful chemicals, which makes it less likely to trigger any allergies in children.
Barkha Bhatnagar, co-founder, Greendigo
We endeavour to make good-quality, long-lasting clothes, which can also serve as hand-me-downs once children outgrow them. Our clothes are capsule wardrobe-friendly, making mix and match a whole lot of fun. We believe that an outdoorsy lifestyle is paramount for the wellbeing of children and this encouraged us to make easy-to-wash, hardwearing and practical garments.
Furthermore, since our processes eliminate the use of artificial fertilisers, chemical pesticides and toxic dyes and colours, the health of farmers, factory workers and consumers is safeguarded. This also prevents harmful chemicals from making their way up our food chains and contaminating water bodies. All our garments come in reusable and recyclable packaging.
Challenges in scaling up sustainable fashion
We already use organic fabrics and employ sustainable manufacturing practices to significantly reduce our CO2 emissions. The fact though is that there are emissions that are unavoidable as yet. We are tackling these by investing in offset projects such as renewable energy, forest conservation and energy efficiency. We buy carbon-offset credits that are equal to our unavoidable emissions. This provides crucial funding for these projects to continue to thrive while making all our products carbon-neutral ‘from seed to shelf’. All our projects are rigorously verified and certified through The Gold Standard and UN Clean Development Mechanism (CDM).
Things consumers should keep in mind
Parents of young children today are well travelled, globally connected, and believe in conscious, mindful parenting. While they are aware of the choices they need to make, the authenticity of the garment being actually organic is often questionable. The authenticity of an organic cotton garment can be ascertained by locating the GOTS certificate on its label or packaging. Organic clothing is beneficial not only for children but also for the health of farmers and the planet overall.
Everyday essentials for children aged 0″12 years: Onesies, t-shirts, bottoms, dresses
Where available: www.greendigo.com
In the coming months, we plan to focus on sustainable manufacturing for bulk buyers. With certifications and ethical manufacturing practices in place, we aim to attract buyers from the world over who believe in responsible production, in line with their vision of making organic the new normal.
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