The sustainable fashion edit
Featuring (some of) India’s most sustainable clothing brands

Khara Kapas
Being the difference to bring about the difference

Who is making the clothes?
Our factory is where all our production takes place. It is a safe, clean and environment-friendly setup. We have high windows to make best use of natural light and use less electricity in the process.  

Our in-house production ensures that there is no wastage and strict quality control measures can be followed. All our employees get fair wages and all compliances are met.

We work closely with artisans and weavers from across the country. With them and with their help and support, we celebrate Indian culture and tradition and our rich heritage.

Life-cycle  of products and how environmental concerns are addressed in these
Khara Kapas, which means ‘pure cotton’ in Hindi, started its journey with the belief that well-designed clothes made from pure fabrics can bring happiness into people’s everyday lives. All our products are handcrafted and made from homegrown Indian fabrics. These are created to last you decades and still look timeless.  

We are determined to create a conscious consumer community who know the true cost of their purchase. Our design philosophy revolves around the idea of minimalism, clean cuts and relaxed silhouettes in pure fabrics, earthy tones and simple Indian motifs for prints. Khara Kapas is a translation of the purity of Indian land, the craftsmanship of our seasoned artisans, and our global and modern sensibilities. With this as the core idea, we joined the waves of the slow revolution and pledged to be the difference before we bring a difference.

Khara Kapas is a made-to-order brand to ensure that there is no bulk production and dead stock that will go waste. This increases the production timeline from the time we receive an order, but at least we know that wastage at every level is being reduced. We also do a lot of customisation in terms of size for our customers so that the final fit and fall fits each body type and every purchase of Khara Kapas gives 100 per cent satisfaction.

We use bio enzymes to wash every garment before shipping and the water is used to irrigate our vegetable garden. The packaging that we use includes recycled butter paper, cloth bags made out of upcycled fabric from our factory, and cardboard boxes  made out of upcycled material.

These are just small steps that we take in our factory on a day-to-day basis as part of our efforts to take care of our team and the environment. Our office glass walls are used to scribble ideas and we avoid using paper as much as possible. There are no plastic bottles and no paper cups. Everyone has a drinking bottle and a steel cup.   It just makes the chai break more pleasurable. It’s a thoughtfully designed ecosystem that helps every team member understand the philosophy that underlines Khara Kapas.

Shilpi Yadav, founder, Khara Kapas

Things consumers should keep in mind

• Do I really need it?
• Will it last long enough?
• Choose quality over quantity.
• Shop for classic styles and style these differently to change the look each time.
• Understand the wash cycle and take good care. The very fact that one-third of the carbon footprint of clothes come from the way you wear it makes it important to understand the wash cycle of the clothes you wear.
• Upcycled and vintage are good choices.
• Support ethical brands.

We put together a lot of style tips and try creating content around the above points on our social media platforms. Our styles are classic, evergreen and of supreme quality, so that customers can make these last a lifetime.

Click on the pages below to continue reading about the brands.

And here's a checklist for responsible brands.